Team

Team

From the Chief Ninja

Ash Lamba — Founder, Orientum

I’ve always believed that entrepreneurship isn’t something you learn — it’s something you live.

My journey started at 17 in Delhi, building a choreography business while studying commerce. I didn’t realize it then, but those early years taught me two things that still define my work today:

people matter, and numbers tell stories.

When I moved to Canada in 2019, I came with a dream, a suitcase, and $40,000 in debt, no roadmap, no network, just the certainty that I wasn’t meant for an ordinary path.

In 2022, I made the decision that changed everything: I walked away from stability and started Orientum, not with a business plan, but with an unshakeable belief in what was possible.

Our first invoice was $30.

Today, we support 100+ businesses, help companies unlock hundreds of thousands in government funding, and serve founders across industries who trust us with the one thing that never lies: their numbers.

I call myself the Chief Ninja because precision, discipline, strategy, and humility define everything we do here.

At OG, we don’t just file taxes or build financial models — we build confidence for entrepreneurs.

We show founders what’s possible when someone finally sits beside them, not across from them.

My philosophy is simple:

  1. Compliance keeps you safe
  2. Growth keeps you alive
  3. Strategy moves you forward

And OG exists at the intersection of all three.

As an immigrant, a founder, and someone who built from zero. I understand the weight of ambition.

I know what it feels like to want more than your circumstances, and to build something you can call your own.

That’s why OG will always be more than a consulting firm.

We’re a community. A support system. A partner in every sense of the word.

If you’re reading this, chances are you’re building something too,
and I’d be honoured to be part of your journey.

Welcome to Orientum.

A step toward prosperity.

Core Team

OG Experts

Ash Lamba

Ash Lamba

Founder & Chief Ninja

Ash Lamba

Founder & Chief Ninja

Ash is the founder of Orientum and the driving force behind its vision and culture. An entrepreneur at heart, he thrives on building businesses, mentoring founders, and creating communities that support growth.
Outside work, Ash loves traveling and spending time guiding young entrepreneurs on their journey.

Prajakta Almeida

Prajakta Almeida

HR Ninja

Prajakta Almeida

HR Ninja

Prajakta leads people operations at Orientum, ensuring culture, structure, and growth move together. She brings calm, clarity, and empathy to everything she does, supporting both the team and leadership.
Outside work, she is passionate about Taekwondo and staying connected to her church community.

Nirali Vekaria

Nirali Vekaria

Tax & Accounting Ninja

Nirali Vekaria

Tax & Accounting Ninja

Nirali supports businesses with accounting, tax compliance, and financial organization, helping founders stay on top of their numbers. Detail-oriented and dependable, she plays a key role in keeping operations smooth.
Outside work, Nirali enjoys cooking and spending quality time with her family.

Raj Kumar

Raj Kumar

SR&ED Technical Ninja

Raj Kumar

SR&ED Technical Ninja

Raj works closely with innovation-driven companies to support SR&ED technical documentation and eligibility. With a strong technical mindset, he helps translate complex R&D work into clear, compliant narratives.
Outside work, Raj enjoys working out and playing soccer.

Asmith

Asmith

Virtual CFO Ninja

Asmith

Virtual CFO Ninja

Asmith supports founders with financial analysis, reporting, and strategic insights as part of OG’s Virtual CFO practice. With a strong grasp of numbers and business dynamics, he helps turn data into decisions.
Outside of work, Asmith enjoys staying active and continuously sharpening his financial and analytical skills.

TJ Jeya

TJ Jeya

SR&ED Technical Ninja

TJ Jeya

SR&ED Technical Ninja

TJ supports SR&ED technical analysis and documentation. With a deep interest in technology and AI, he enjoys working at the intersection of innovation and problem-solving. 
Outside work, TJ stays active through sports and exploring emerging tech.